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Psychology for Educators [And More]

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Psychology for Educators [And More]

Tag Archives: psychology

Marginal Gains – Huge Results

28 Saturday Nov 2020

Posted by eltnick in Tips for ELT

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autonomy, habits, learner independence, psychology

[The importance of improving the way you do things]

The year 2003 marked what has to be the most spectacular turnaround in sports history. For more than a century, the British cycling team had performed so badly, that they had not won a gold medal since 1908 or the Tour de France in 110 years! Then Dave Brailsford took over.

Brailsford introduced an interesting new strategy, which he called ‘the aggregation of  marginal gains’. This was the idea: there are a number of factors which contribute to a cyclist achieving a top performance; if we break down all of these and then make an 1% improvement in each one, the overall result should be very significant.

Following this logic, the team got together and analysed everything: the bike and its parts; the athletes’ clothes; the training, the athletes’ diet, their health, etc. They looked at every single detail and then made dozens and dozens of changes. For instance, they improved the saddles to make them more comfortable; they switched to lighter fabrics for the athletes’ clothes; they used biofeedback sensors to see how each athlete responded to the training so as to customize their work-outs; they even tried out different pillows and mattresses to ensure that the athletes got the best sleep possible.

Did all this work pay off? You bet it did. In the Beijing Olympics of 2008, the team won 60% of all the gold medals in cycling. In the London Olympics of 2012, they set seven world records. And in a stunning winning spree, they won the Tour de France five out of six times in the period between 2012 and 2017. Amazing! (‘Atomic Habits’ – pp. 14-15 [Watch the short clip below] ).

So what if we as EL teachers were to take a leaf out of Brailsford’s book? What if we were to look at how our students try to learn English and improved every single thing by 1% (or more)? Here are some ideas:

  • If our students record single words, why not show them how to record collocations?
  • If they enjoy watching TV series, why not tell them to watch them with English subtitles on?
  • If they revise by re-reading their notes, why not teach them how to quiz themselves instead?

Apart from the language benefits, getting students to change the way they practice should produce a far more important change – a change in identity: ‘I am an active language learner’. That would be a huge win.

The Moral: FiShow your students how to make ‘marginal’ changes.

Going the Extra Mile

21 Saturday Nov 2020

Posted by eltnick in Tips for ELT

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customer service, liking, Motivation, psychology

[How little things can result in huge reputational gains]

It is the middle of July, the Greek summer sun is bearing down on you mercilessly, so you head for your favourite bar on the beach. The barista greets you with a smile. ‘You know that weird cocktail you asked me for yesterday – the one I hadn’t heard of?’ he asks. ‘Well, I looked it up, found the ingredients and prepared it for you. Here it is. On the house’. Wow!

The world of Customer Service is full of little incidents like this one (taken from ‘The Power of Moments’ – p. 55). Imagine for instance being a CEO and flying off somewhere to receive an award in front of 2,000 people. Then at the very last moment you discover you forgot to pack a tie. The hotel manager who happens to be present simply removes his own and gives it to you. Fantastic! (‘The 12 Elements of Great Managing’ – p. 13)

And what about that employee at Nordstrom? A customer walked in saying she had bought something which she needed to give someone as a present, only they had forgotten to gift-wrap it for her. The employee immediately offered to do this for her. Nothing special here – except that the item had not been bought at Nordstrom but at Macy’s! (‘Made to Stick’ – p. 73).

Is there a lesson for us here? Indeed there is. Our students watch us all the time – and they talk about us. Whenever we do something unexpected, something special, whenever we go the extra mile, this registers immediately and can have a huge impact on our reputation.

Imagine for instance a parent calling the school saying that something has come up at home and she cannot pick up her child for at least an hour. Now imagine the teacher driving the child there on her own initiative.

Or imagine a teacher hearing about one of her students winning, say, a sports tournament and throwing a special party at the language school as a special treat.

What message would these actions send? That the teacher cares for her students not only as learners but as human beings as well. Think about how the students and the parents would see her – and what they would say about her. Think about how much more students would learn from a teacher they like. Then think about how these little things would change the teacher herself.

The Moral: YSeek out opportunities to shine.

Birds of a feather – any feather!

30 Friday Oct 2020

Posted by eltnick in Tips for ELT

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liking, psychology, similarity

[The importance of similarity in liking others]

Whenever I go into a store to buy something and I start chatting with the shop assistant, within seconds it emerges that we share at least 2-3 things in common. Now isn’t this strange?

Back in the 1990s, a young researcher by the name of Donn Byrne wanted to study how similarity affects how much we like others. He started by talking to students and finding out their attitudes and preferences on pretty much everything from religion, to politics, to films, to sports, to premarital sex. He analysed his data and distilled them down to 26 key attributes.

Next, he found some students and asked them to indicate how much they agreed with a number of statements. Some were about serious things like ‘I believe in God’, while others had to do with relatively trivial attitudes, such as ‘I dislike Westerns’. He collected the responses and then a few days later, he showed each person the responses of another individual on the same statements. (Naturally, he had made these up!) This image has an empty alt attribute; its file name is 1-similarity-1.jpgThen he asked students how much they liked these other people on the basis of their responses.

Byrne had divided his subjects into four categories. The first group got responses which were practically identical to their own. With the second group it was the other way round. What he discovered was that similarity of views / attitudes mattered enormously. On a scale of liking from 1 – 14, the first group said they loved these other guys (rating: 13 out of 14). The second group all but hated them (rating: 4.41 out of 14). This is a huge difference.

What happened with categories three and four is much more interesting however. Subjects in group three got responses which showed that the other person had similar attitudes in important matters (e.g. religion, politics) but different ones in less important ones (e.g. sports, films). With group four, it was the other way round. Now, you would expect that people in group three would really like these other people, while people in group four would dislike them, right?

Wrong! Incredibly, what Byrne found was that quantity trumps quality! In other words, it does not matter whether we share similar views on important matters, so long as we {“type”:”block”,”srcClientIds”:[“df5e4e5d-9285-435c-a4b2-7cae0b216280″],”srcRootClientId”:””}have many trivial things in common. Put another way, it does not matter if we disagree in politics, as long as we share the same name, zodiac sign and shoe-size! (Byrne 1997).

And this is the moral here: do you want your students / your colleagues / your boss / parents etc. to like you? The easiest way to achieve this is to discover as many things as you can that you share in common – however trivial (‘Yes! I too add pepper to my coffee!’). Take a leaf out of the shop assistants’ book.

The Moral: Find and stress similarities between yourself and others.

The Art of Being Selfish

23 Friday Oct 2020

Posted by eltnick in Tips for ELT

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happiness, Motivation, psychology

[The unexpected link between happiness and altruism]

Try this with your students: ask them to write down a list of things that would make them happier, then put their pens down. Professor Tali Sharot did that with her students, then she smiled and said: ‘I bet none of you listed ‘being kinder’ between ‘earning double what I do now’ and ‘more travelling’. Brilliant! – Read on… 😊

Imagine you are a university student in Vancouver, Canada. One day at the campus, a nice young guy approaches you and gives you an envelope. ‘Here’ he says ‘This is for you’. This actually happened to quite a few people on that particular day. Inside the envelope was some money (either a $ 20 bill or a $ 5 bill) along with a little note asking people to spend this money by buying something for themselves until the evening. Others got a different message; once again they got some money (either $ 20 or $ 5) but this time the note asked them to spend it on buying something for someone else. Later that day, these people were contacted by phone. Sure enough, they had spent the money as they had been asked. The big question was: how were they feeling? To find out, read on or – better still – watch this short clip:

OK – here is what they found: i) the people who had spent money on doing something for others, were much happier at the end of the day;  ii) significantly, it was the act of altruism that mattered – not how much money they had spent.

I remember watching this clip again and again and thinking to myself ‘Wow! This is amazing! Why can’t we use this in class? Students will be using the L2 and they should end up feeling quite a bit happier into the bargain! Here are two ideas:

i)      Get students in groups and ask them to brainstorm little things they could do to make someone happier (e.g. write a little ‘Thank you’ note to their mother [or to your teacher! 😊 ] or do the shopping for the old lady next door.

ii)    Ask students to choose one of the ideas, actually do it and then write a little paragraph about what it was and how the other person felt. You can put these up on the wall (or on a Padlet wall) and students can try to guess who it was that did what.

The possibilities are endless! And while you are at it, you might want to share the following Dalai Lama quote with your students ‘If you would like to be selfish, do it in a clever way […] work for the welfare of others’. Respect.

The Moral: Get students to do things for others – and talk about it in English.

What can we Learn from Customer Service?

29 Saturday Aug 2020

Posted by eltnick in ELT/EFL Articles

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Classroom Management, Motivation, psychology

[Considering the ‘experience’ aspect of the lesson]

I remember when I first started reading ‘The 10 Principles Behind Great Customer Experiences’ by Matt Watkinson. It was like the scales had at last fallen from my eyes! It suddenly dawned on me that what our students are actually buying is the total learning experience of which the learning aspect is only a small part. Think: is food and cost the only thing you consider when going to a restaurant?

So what are these 10 Principles? And can they help us craft better lessons? Here is the full list. The principles are Watkinson’s (pp. 35-36) – the comments are mine.

Great customer experiences…

…reflect the customers’ identity. Think about how our learners think of themselves. For instance, it would be a mistake to stress a native-like accent if your learners are ‘Greek – and proud of it’.

…satisfy our higher objectives. Your students may be asking for Grammar, when actually they need communication skills. ‘People don’t want to buy a quarter-inch drill, they want a quarter-inch hole!’

…leave nothing to chance. So pay attention to detail. Seating arrangements. Lighting. Temperature. Decoration. Background music. Your own appearance. Every single thing matters.

…set and then meet expectations. Tell students what your aims are. ‘By the end of the lesson, you’ll be able to manage a short interaction on the phone’. Set goals – and then make sure you deliver.

…are effortless. Sure, we want students to push themselves when it comes to practicing, but the rest of the experience should be smooth. Routines help. It also helps if everything is ready and readily available – both in class and online.

…are stress-free. Confusion and uncertainty are the two enemies here. Give clear instructions – and check them. Inform students about assignments and exams – and make sure they get feedback and results as soon as possible.

…indulge the senses. Sure, a school is not a restaurant, but what about soft background music? And what about smell? Nightclub patrons danced longer in a scented nightclub – and later reported they liked the music more!

…are socially engaging. This single aspect can completely transform the lesson. Think: do your students really interact with each other at a personal level? Do the students feel as part of a group? Would they want to go out together after class?

…put the customer in control. How much autonomy do students have? Are they given choices? Do they get to work on projects where they get to organise themselves and take all the decisions?

…consider the emotions. If you want your lessons to be memorable think about the emotional aspect. A poem or a song perhaps; a film clip; a moving ad or a story. It need not be long: ‘For Sale. Baby shoes. Never worn’ (E. Hemingway).

Of course, for EL teachers not all of these elements are equally important. Now go through the list and see if you can identify the ones that really matter. Oh – and read that book too.

The Moral: Look at the lesson from the ‘customer experience’ angle.

It’s Like Magic!

21 Friday Aug 2020

Posted by eltnick in Tips for ELT

≈ 3 Comments

Tags

Classroom Management, Motivation, psychology

[The importance of spill-over effects]

Q: How do you make chocolate taste sweeter? A: You make the blocks round! (Rory Sutherland – Psychology of Digital Marketing [27:00]). This is a perfect example of a spill-over effect. Here we clearly have a case of mental association, but what is interesting for me is how a certain quality (shape) colours our perception of another, completely unrelated one (taste). Here are some more examples. Try guessing the answers before looking at the key:

  1. How can you make wine taste better?
  2. How can you increase the effectiveness of painkillers?
  3. How can you enhance the flavour of restaurant food?
  4. How can you reduce the ‘pain of paying’?
  5. How can you make someone appear taller?
  6. How can you make someone warm up towards a stranger?

OK – time is up! Here are the answers:  1) pour it from a heavier bottle;   2) increase the price of the pills;  3) use calligraphic font in the menu;  4) get people to pay by credit card;  5) tell people s/he is a University Professor;  6) give them a hot cup of coffee to hold before introducing them to that person.

It’s like magic, isn’t it? Well, you may be surprised to hear that Psychology has revealed a number of similar effects that can be useful to us teachers. Once again, let us see whether you can get the ‘right’ answers:

  1. How can you make an activity more interesting?
  2. How can you make a session more memorable?
  3. How can you improve the students’ evaluation of the lesson?

Naturally, there are a number of ways of getting these results, but here are some possible answers – did you get any?:  1) use game mechanics: teams – scoreboards – time pressure etc. (gamification!);  2) include an emotional element (e.g. a story, a song or an ad);  3) make sure you end with a bang (e.g. a joke, a quote or a fun activity).

‘Ah’ you might ask ‘but how can I get the students to like the whole course?’ Well, there are answers to this question too – at least three of them:  i) be likeable;  ii) be interesting or, if you cannot manage these…. iii) be beautiful. 😊

The Moral: Use spill-over effects to enhance your lessons.

14 Tips on Classroom Management and Motivation [1]

24 Friday Jun 2016

Posted by eltnick in Education

≈ 23 Comments

Tags

Classroom Management, Motivation, psychology, story

An annotated lesson: This made-up story is meant to be an exercise. A chance for you to test yourself. Just read through it and try to see whether you agree with the teacher’s decisions / practices. There are at least 14 interesting points in this short narrative. Can you spot them? If you agree with what John did, can you say why? If you think he has made a mistake, why do you think so? What should he have done instead? [NB: This is not meant to be a model lesson nor is John a model teacher; rather it is a collection of interesting moments from a lesson which help illustrate some good and some not so good practices relating to Classroom Management and Student Motivation].

Teacher

John’s story: John walked confidently into the classroom. He was feeling great. He was really looking forward to this lesson. As soon as he went in he noticed that Peter was absent. ‘Where is Peter?’ he asked his friend Mark. ‘Oh, he’s just sent me a message’ said Mark ‘He is on his way’. ‘I really like Peter’ said John ‘He is always so cheerful – he brightens up the classroom.’

Then John turned to the class. ‘Hello everybody’, he said. ‘OK – as you have seen, I have written on the board what we are going to do today. Now – have you all got your H/W? Great. I’m so glad you are not like last year’s C2 group… I’m telling you – it was a good day when half of them did anything….’

‘OK – as I recall, you had to write an ad for an imaginary product. Hope you came up with some funny ideas… Right – what are you doing there mate? (John turned to Paul who was busily messaging someone – Paul put it away) OK you collect your friends’ H/W and put everything on my desk – now!’ John said smilingly. Paul stood to attention and saluted ‘Yes, sir!’ he said with a grin and promptly did so.

‘Right’ said John ‘we are going to work on a mini presentation, because it’s one of the best ways to develop your speaking skills. OK – I want you to work in groups. Group A – Group B – Group C’. (John showed the students which group each of them belonged to). ‘Group A: Imagine someone asks you for advice on how they can practice their Listening skills on their own. Make a note of as many strategies as you can; Group B: do the same thing for Reading skills; Group C: do the same thing for Speaking skills. Off you go’.

SecretsJohn went around monitoring the groups as they worked, helping with language as necessary. At some point he noticed that Mary in Group B was chatting to her friend Kate in the L1, so he moved closer to their table. On the way he noticed that Mark in Group A was trying to get the others to divide up the work. ‘Well done Mark’ he commented. ‘You have great organizational skills’. Mark smiled.

The people in Group C seemed to have finished their list and they were already rehearsing. ‘Wow!’ John said looking at their list ‘who came up with all these points?’ ‘Jane’ said her friend Helen. ‘Jane, you are one of the brightest students I’ve ever had! Well done!’ Jane beamed.

‘OK’ he said. ‘ This is the idea. We’ll take turns. One member from each group will stand up and give some tips to the rest of the class. You have to give as many tips as you can and explain why these ideas are good. Time limit: 2 min. Members of the other groups – you have to make notes of the main points’. John checked his instructions and then gave them a demonstration.

‘OK’ John said ‘Who would like to start? What about you Paul?’ John knew Paul was a little shy. He patted him on the shoulder ‘I know you can do it’ he said.

When they had finished, John told the class: ‘OK – so today we have looked at different strategies which people can use to improve their English. What would you like to do as H/W?’ The class came up with lots of ideas – they eventually settled on a mini presentation with ideas for Writing Skills development. ‘OK’ he said. ‘Make a note of this. Now – how long is the presentation going to be? By when will you have finished it? Do you think you should write it down or work from notes? What if there are words  / phrases you don’t know? Please make notes now’.

‘OK – John said. That’s it for today. Don’t forget you are sitting a mock test on Friday. But I’m sure you are all going to do very well. Well, at least I hope you are going to do better than Greg – a guy from last year’s group. “I don’t think I deserved zero on this test!” He once told me; “I agree” I said “but that’s the lowest mark I could give you!” ’ The students laughed and left – they knew John had made this up; he always liked to end the lesson with a little joke….

Comments: There are a number of interesting points in this story. Some are obvious, some are less so and some are counterintuitive. All of them are research-based:

‘…he brightens up the classroom.’…: Positive gossiping is a great idea for getting people to like you. Peter is certainly going to hear about this and research shows that we feel closer to people who like us. Not only that, but through ‘spontaneous trait transference’ people tend to associate with us the positive qualities we attribute to others! (Wiseman 2010 – p. 57).

‘…I have written on the board.’…: According to Willingham (2009 – p. 65) most items in Teacher Evaluation Forms are redundant. There are essentially two dimensions: i) how likeable the teacher is and  ii) how organized the lesson is. By putting up the main ideas on the board, John has shown students that he knows what he is doing and has given them a sense of purpose.

‘…it was a good day … did anything’…: This is a blunder though. Numerous studies have shown that our actions are influenced more by what others (esp our peers) do and much less by what we should do. By saying such a thing, essentially John is telling the class that it is standard practice not to do H/W. He has just shot himself in the foot! (Levitt & Dubner 2014 – p. 116).

‘…what are you doing there mate?’…: Ooops another mistake; one of omission this time. John is trying to establish camaraderie by being informal (a good idea) but he fails to use the student’s name. Research shows that using people’s first names is Messaging 2astonishingly effective in attracting their attention and inducing compliance (Martin, Goldstein & Cialdini 2014 – pp. 34-35).

‘…put everything on my desk’…: A missed opportunity. The task sounds great – surely students have come up with some creative ideas. Why not put them up on the wall for all to see? Ariely and others have discovered that when we work on something and other people do not get to see it, this is seriously demotivating (Ariely 2010 – pp. 63-74). Never mind what Maslow says about ‘self actualisation’; we want our work to be appreciated. (Watch this clip).

‘…because … speaking skills’…: It sounds funny, but when asking people to do something (provided it is a minor thing), using the word ‘because’ makes the request appear purposeful and greatly increases compliance. People simply assume that you have a reason for saying such a thing – even if the reason you give is a silly one (‘I need to use the Xerox machine because I need to make some copies’). ‘Because’ works like magic! (Levine 2006, p. 149).

‘…someone asks you for advice … on their own’…: This is pure ju-jitsu. Incredibly, studies have shown that when arguing in favour or against something, we tend to be influenced by what we ourselves say – even if someone has asked us to do so! (Sommers 2013 – p. 157). Never mind language practice in class; John is hoping that by arguing in favour of these strategies, the students will come to adopt them themselves!

Approach…so he moved closer to their table…: Mere physical proximity is a very powerful tool for maintaining discipline in class. Simply moving closer to the source of (anticipated) disturbance is often enough to deal with any misbehaviours. This was clearly demonstrated in the classic ‘obedience to authority’ study by Milgram. When the researcher was close to the ‘teacher’ compliance rates were much higher (Wren 1999 – p. 7).

…‘You have great organizational skills’…: This is very good practice. The idea is to catch your students doing something good, praise them and give them a positive personality label (‘You are so considerate / helpful / organised etc.’). People are vain creatures. When someone gives us such a label we like it and then we try to live up to it. The label acts like a self-fulfilling prophecy! (Abelson, Frey & Gregg 2004 – p. 169).

‘…one of the brightest students I’ve ever had…’: But this is a mistake – and a very common one too. Dweck has carried out numerous studies which demonstrate that praising intelligence leads to a ‘fixed mindset’ (‘You are either intelligent or not – so there is no point trying’). Instead, we should focus on praising effort and try to encourage a ‘growth mindset’ (Dweck 2007 – Watch this clip).

… He patted him on the shoulder…: This detail is easy to miss and yet touching is extremely potent. Psychologist N. Gueguen has conducted a great many experiments which show that lightly touching someone on the upper arm greatly increases compliance (Yeung 2011 – pp. 68-69). Not only that – as Dunbar notes, touching also generates positive feelings at a subconscious level (Dunbar 2010 – p. 63).

‘…What would you like to do as H/W?’ …: The idea here is to get students to come up with the suggestion that the teacher would like to make. Actually, it is not that difficult; in this case for instance, the H/W follows naturally from the course of the lesson. What is important is that we tend to value ideas a lot more when we feel we have come up with them ourselves (Ariely 2010 – ch. 4. Watch this clip).

‘…how long is this going to be? [etc] …’: Excellent. Setting goals is great, but there Planningis no guarantee people are going to follow through. Scientists have discovered however that adding details to intentions helps enormously (Duhigg 2012 – p. 143). Getting people to think about how they are going to implement their plans makes the latter more salient in their minds and ‘smooths the path’ by making them aware of obstacles which might have caused them to give up.

… to end the lesson with a little joke …: This is extremely important. Some fascinating studies by D. Kahneman (2011 – ch. 35) have shown that when evaluating a past event, we do not work out some kind of ‘average rating’; instead our memory retrieves two salient points: ‘peak’ moments (good or bad) and how the experience ended. Rather than ‘fading out’, John chooses to end his lesson with a bang. And it is this that will colour the students’ memory of the whole experience. (Watch this clip).

The takeaways – 14 Tips:

Here are the 14 takeaways. But wait – before reading them, can you recall at least 8? How would you phrase the tips in your own words? [Reflection helps with retention – enormously! (Brown, Roediger & McDaniel, 2014 – p. 59)]

Positive gossiping: Say nice things about your students behind their back. Their classmates are bound to tell them and they will like you more.

A sense of purpose: Show students that you have prepared for your lesson and you know what you are doing. They will respect you more and they will learn more.

Social proof: Do not advertise undesirable behaviour (e.g. ‘People are always turning up late’). You are encouraging your students to do the same thing.

First names: Learn and use your students’ first names. We know it is important, but it is even more important than we think.

Making H/W public: Make students’ H/W public (esp if it is something creative). They will work harder and it is hugely motivating.

The magic word: …is not ‘please’ – it’s ‘because’! Use it often; i) your rationale may not be obvious and ii) the use of ‘because’ increases compliance rates.

PresentationSelf-persuasion: Get students to argue in favour of desirable behaviours. They may think this is just practice, but in fact they will be influencing themselves!

Proximity: When you sense there is (or there might be) discipline problems in class, just move closer to the source of the trouble. It can be very effective.

Labelling: Catch your students doing something good and then label them positively. The label often acts as a self-fulfilling prophecy.

Fixed mindsets: Avoid praising students for being intelligent. It leads to a ‘fixed mindset’ and it stops students from trying to get better.

Touching: Touch your students lightly. It can make them more amenable. (NB: I said touch them – not frisk them!)

The NIH bias: (NIH = ‘Not Invented Here’) If you want people to do something, get them to come up with the idea themselves.

Goal-setting: Get students to set goals for themselves and then get them to plan when, where and how they will accomplish them.

The peak-end effect: Make sure there is at least one memorable point during the lesson and if possible end on a high note. Do not just ‘fade out’.

DessertLast words: I hope you found this exercise interesting. The idea is that the challenge plus the fact that these principles are woven together into a story will make all these points more memorable. Alas, I cannot take any credit for the idea; I pinched it (I’m sorry – I ‘creatively assimilated’ it) from Chabris & Simons 2010 – p. 229. I would be very interested in feedback as this is the first article of this kind I have written. Whatever you do, remember the last point. Save something nice for the end. It’s like dessert. Speaking of desserts, here is mine (just click here).

 

References

Abelson, R., Frey, K. & Gregg, A. (2004) Experiments With People. Mahwah NJ: Lawrence Erlbaum Associates

Ariely, D. ( 2010) The Upside of Irrationality. London HarperCollins

Brown, P., Roediger, H., McDaniel, M. (2014) Make it Stick: The Science of Successful Learning. Cambridge Massachusetts. Belknap Harvard

Chabris, C. & Simons, D. (2010) The Invisible Gorilla. London: Harper Collins

Duhigg, C. (2012) The Power of Habit. London: Random House Books

Dunbar, R. (2010) How Many Friends does One Person Need? London: Faber & Faber 2010

Dweck, C. (2007) Mindset: The New Psychology of Success. New York: Ballantine Books

Kahneman, D. (2011) Thinking, Fast and Slow. London: Allen Lane

Levine, R. (2006) The Power of Persuasion. Oxford: Oneworld

Levitt, S. & Dubner, S. (2014) Think Like a Freak.  London: Allen Lane

Martin, S., Goldstein, N., & Cialdini, R. (2014) The Small Big. London: Profile Books

Sommers, S. (2013) Situations Matter. New York NY: Riverhead Books

Yeung, R. (2011) i is for Influence. London: Macmillan

Willingham, D. (2009) Why Don’t Students Like School?.  San Francisco, CA. Jossey-Bass

Wiseman, R. (2010) 59 Seconds. London: Pan Books

Wren, K. (1999) Social Influences. London: Routledge

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